The mission of preserving their leading position in the retail industry was turning into a challenge for Comsed due to the multiple inefficient systems they were using and the lack of connection between them. Furthermore, with their numerous store locations across the country and the increasing number of online purchases, Comsed experienced difficulties in managing their inventory due to their outdated system with limited functions.

The errors and inaccuracies in the inventory management and replenishment processes were turning into everyday challenges. Moreover, without business analytics tools, Comsed struggled with following and identifying key customer trends that would help them personalize their offering, thus the lack of visibility hindered customer retention. All these issues were too costly for Comsed while the need for a transformative all-in-one solution was becoming more apparent.

Microsoft Dynamics 365 LS Central

Enterprise Resource Planning (ERP): The newly implemented ERP system helps Comsed’s managers make the right decisions to lower expenses and increase profitability. Point of Sale (POS): LS Central provides an integrated POS system that enhances the customer checkout experience and streamlines transactions across all retail locations. Customer Loyalty: Thanks to the Treemap analysis of Dynamics 365 LS Central, Comsed's team can identify and target top customers and best-selling items to guarantee exceptional service across all channels. Inventory and Replenishment: LS Central gives a holistic view of the enterprise, allowing Comsed to monitor sales and performance at each location while ensuring optimized stock levels and timely replenishment. Staff Management: The system is highly scalable and adaptable to each employee’s role. Due to its intuitive and user-friendly interface, Comsed’s team quickly adapted to the new system, and the training process by NavTech’s consultants was executed smoothly. Financial Tracking and Performance Monitoring: The leading toy company tracks their financials, has visibility over all transactions, and follows their performance in real time. This gives them better control over the business, the ability to spot specific challenges or future risks, and time to react effectively.

NavTech Group recognized the setbacks in Comsed’s development and offered the holistic solution of the top-notch ERP system, Microsoft Dynamics 365 Business Central and its extension, LS Central. Microsoft Dynamics 365 LS Central combines ERP, POS, customer loyalty, inventory, replenishment, and staff management into one system by simplifying and rationalizing the business processes in the whole organization. Dynamics 365 LS Central is also highly scalable and adaptable to each employee’s role. Due to its intuitive and user-friendly interface, Comsed’s team got used to the new system quickly and the whole training process by NavTech’s consultants was executed smoothly.

Microsoft Dynamics 365 LS Central centralizes the data from all our departments which makes our work easier and most importantly – more precise and accurate. Tasks that used to take hours to complete now require only a few clicks

Rosen Filimonov, CEO of Comsed

Comsed attracts and retains customers more easily with the help of LS Central’s sales and marketing functionalities. Their team can manage each store location from one and the same system – history of sales, consumer trends, best-selling items, marketing campaigns, promo offers and price management. This functionality of LS Central helps Comsed remain competitive on the market as it unravels numerous ways to increase customer satisfaction. By having access to key customer analytics, Comsed can create personalized offers and promo codes to align to customers’ preferences. Their clients can also purchase gift vouchers and use them as a payment method with the opportunity to pay extra money if the desired items exceed the voucher limit – both online and in-store. By following consumer trends, thanks to LS Central analytics tools, Comsed can create effective marketing campaigns to drive more sales.


The holistic solution of Dynamics 365 LS Central also encompasses Point of Sales (POS). Working with the POS terminal is even easier than before – Comsed’s team can close sales, access product details and inventory availability, manage Transfer orders and deliver personalized customer experience. Their clients can choose the most convenient payment method – cash, card, gift voucher, payment on delivery, bank transfer, or split payment option. With the LS Central POS system, Comsed manages the process of returning items and the refunds. If customers want to return an item, there are two options: to either exchange it for another one or get a refund.

Additionally, NavTech Group also did an EFT integration: all bank devices are connected to the ERP system and the transaction information is automatically transferred to the POS terminal, after which the successful transactions are posted. By working with LS Central POS, Comsed’s team reduces the waiting time in their stores, limits the risks of inaccuracies from manual entering and enhances customers’ satisfaction.

LS Central Replenishment Module is designed to assist users in the inventory management process, ensuring that they always have the necessary supply. LS Replenishment calculates the quantity needed for the store or the central warehouse, makes proposals of the exact quantity to replenish and how it should be distributed across the locations. The Replenishment module, integrated by NavTech Group, automated the process of tracking and replenishing the stock in all Comsed locations in the country. The LS Central Replenishment Module includes three key replenishment methods, each designed to optimize stock movement and availability:




With LS Replenishment, we have more flexibility and minimize all risks of out-of-stock situations. Having such visibility over our stock helps us save time and money while also guaranteeing the satisfaction of our customers which is a top priority for us.

Rosen Filimonov, CEO of Comsed

As part of the all-in-one solution of Microsoft Dynamics LS Central , NavTech Group did an additional integration of PocketNAV – a mobile application for warehouse management. With the large number of orders daily, Comsed needed a warehouse management system that would simplify the order processing process and increase the speed and accuracy of their work. PocketNAV was the perfect fit for their needs: with its user-friendly interface, numerous functions such as barcode scanning and the convenient size of the mobile devices, Comsed team have full control over their warehouse, right from their pocket.

As an additional functionality for the Comsed team's convenience and work speed, NavTech Group developed a customized add-on – ExVan Module. With the ExVan module of PocketNAV, Comsed's employees enjoy benefits such as:



Comsed uses PocketNAV to track inventory in real-time, reduce manual work, and improve team efficiency. Barcode scanning speeds up operations, enhances accuracy, and simplifies daily tasks, reducing employee stress. The mobile app enables suppliers to process orders on the spot, ensuring a fast and seamless delivery process.


Efficient inventory management is crucial for us, especially because of the considerable number of orders and the rich variety of products we offer. With PocketNAV, we keep track of our inventory, manage customers’ orders, and guarantee that the right products will be delivered to the right place. The warehouse management system PocketNAV, and especially the ExVan module, make it easier for our team to control the inventory from everywhere, at all times, reducing the risks of errors.

Rosen Filimonov, CEO of Comsed

As an add-on to the solution tailored to Comsed’s specific needs, NavTech Group did an EDI integration which completely automated the data exchange between Comsed and other retail chains and made the communication of all business messages electronic. The advantages of EDI integration include time and cost efficiency, automated workflow, faster and more accurate document interchange, and seamless communication with customers.


As online shopping has become a preferred choice for an increasing number of customers, Comsed aimed at maintaining a competitive edge in the e-Commerce world. To align with this need, NavTech Group integrated the ERP system with Comsed’s online shop and created a virtual warehouse. The online sales are completely automated by Microsoft Dynamics 365 LS Central, while all the information about customers’ purchases is collected and managed through the ERP system.

Comsed’s customers are enjoying a seamless online shopping experience, marked by diverse benefits like:



When a customer orders items from different locations, the system automatically generates purchase orders for each store. Items are scanned through PocketNAV, and the system creates waybills and invoices instantly. The ERP integration speeds up processing, reduces errors, and automates every step. Customers choose their payment and delivery method and receive an electronic receipt upon order completion.

To stay in line with business performance and identify market trends to make the appropriate changes, Comsed needed an effective business intelligence tool. NavTech Group integrated the BI solution Tableau to maximize the benefits of the implemented ERP system. Tableau is a new-generation business analytics software and the first BI tool that focuses on human behavior rather than on technology.




Business Intelligence plays a key role in our productivity, efficiency, and successful results. Tableau BI is part of the innovative practices we opted for and when working with it, in combination with the functionalities of Dynamics 365 LS Central, our team has access to all data sources, visualized in a very user-friendly manner. We keep track of our sales, performance, and customer trends and this adds even more value to the functionalities of the ERP system.

Rosen Filimonov, CEO of Comsed

The Fixed Assets functionality of Business Central ensures the accurate periodic depreciation of Comsed’s fixed assets. Comsed’s team can access a card with information for each fixed asset, assign depreciation methods, keep track of maintenance expenses, manage insurance and budget, and post fixed asset transactions. The fixed assets can be grouped in different ways: by class, department, or location, and consequently, be maintained and sold by Comsed. Users set up one or more depreciation books, after which a report with periodic depreciation can be created. The Fixed Assets functionality enables Comsed to manage and control the whole life cycle of their fixed assets with minimum effort and with much more precision.